Luxury consort. Raconteur of brands. Soothsayer of global values.
Leading the charge on a life ofLeisure™.
WHAT IS ofLeisure?
ofLeisure is a private advisory group to the leading Fortune 500 luxury brands.
We know luxury.
We know what luxury means in retail, fashion, beauty, technology, gastronomy, design and hospitality.
We know luxury is key to the longterm success of any company.
We show the critical, underlying consumer values behind the next new wave of “trends”. We then provide the strategies and long-term roadmap to authentically evolve brands for the new luxury consumer. We partner closely with our clients to prepare products and business for the needs of tomorrow’s ultra-affluent consumers.
Raconteur of Brands
We are a group of the world’s most experienced luxury experts, curators of the precious and connoisseurs of unparalleled indulgences in every facet of life. From the most classic to the newest brands, our clients look to us to help them write or rediscover their authentic brand story.
Differentiate where it matters and connect with the modern luxury consumer, wherever they are.
Soothsayer of Global Values
We track the evolution of the luxury market and shows how brands to fit within it. We provide companies with a comprehensive forecast to evolve and grow their business in their target market. We’ve repeatedly proven our ability to accurately define the embedded values in the key luxury markets and uncover the future luxury consumer. The complex challenges facing our C-suite level clients are what we do best: we build comprehensive solutions and roadmaps for multinational success.
ofLeisure has the long-term vision and ability to predict the underlying groundswell of the future luxury landscape–long before they become the norms of today.
HOW DOES ofLeisure WORK?
TREND RESEARCH & FUTURE FORECASTS (ANNUAL)
RESEARCH METHODOLOGIES & MARKET INTELLIGENCE (ANNUAL)
PRODUCT & BRAND DEVELOPMENT
LAUNCH PLANNING & BRANDED STORYTELLING
SENSORY TRENDS STUDIO
ofLeisure’s cross-category expertise and innovative research is meant for senior management and their internal development teams to best understand their target market. Whether developing new areas of development or redirecting existing corporate strategy, ofLeisure partners closely with clients through the full development process:
- identify market gap opportunities for business development
- create clear commercial strategies
- leverage partnerships and embedded market expertise
- restructure and improve development efficiency
- macro and category trend reporting for short term development cycles and go-to market strategies
- oversee and drive project transition from senior management to execution by client agencies
WHY ofLeisure? OUR CLIENTS AGREE.
“You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not’?” – George Bernard Shaw
That’s what we think. And our clients too.
While we all yearn for everyday ‘luxury’, the fortunate few have discovered the ultimate way of experiencing the world, a certain credo in the pursuit of perfection. This is what a life ofLeisure affords for the select connoisseur who value this philosophy in their everyday. The true art of living the life of leisure is a way of life for the rare few who place a premium on attention to the most subtle detail, sumptuous simplicity balanced with discretion and celebrating the art of compelling beauty above all else in every moment. With the shift in global wealth, the growing importance of the middle class and the soaring demand for living with distinction are unstoppable.